A Four-Point Strategy for Optimizing Government Websites

In June 2011, President Obama launched a nationwide program to cut waste and improve performance across all U.S. Government agencies. Chief among his concerns was the more than 24,000 Federal agency web sites, and the potential for inefficiency across this vast number of sites.       

As a result, government agencies are carefully examining their websites and web strategy to make sure they are operating cost-effectively.  Percussion's Four Point Plan for Optimizing Government Websites outlines the four strategies below to ensure that government organizations have the optimum formula for operating at peak efficiency today and create deeper engagement with their constituents, while being well positioned for the future of the web.                                                                                                                                                                                

Optimizing Government Websites:

1. Standardize on a Shared WCMS Infrastructure Cross-Agency
2. Move Web Infrastructure to the Cloud
3. Separate Content from Infrastructure
4. Ensure Reusability of Content

The four-point strategy is derived from Percussion's deep experience working across Federal agencies from the Department of Health and Human Services, General Services Administration, Bureau of Labor and Statistics, the CDC, and the Securities and Exchange Commission, among many others. 

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