Hotwire.com Case Study
Hotwire.com speeds discount travel deals to customers with Rhythmyx WCM Solution
Excerpt from the case study:
“Before Rhythmyx, we had a Best Deals page, which was updated every two weeks,” Zimmerman says. “Now that we have the ability to contribute content updates as needed, we’re able to call that page Last-Minute Deals and consumers have responded by increasing click-through more than 200 percent. Time-sensitive deals like this work well for our business, giving consumers access to great prices, and suppliers a quick way to sell excess inventory.”
Hotwire has also taken the first steps toward personalizing content with a Customer Segmentation Engine, developed in-house, that is helping the merchandising staff create targeted content. For example, Hotwire marketers can develop specific content for deals that are geo-targeted to a particular Designated Marketing Area (DMA) or Zip Code and then deliver that content with Rhythmyx. Zimmerman notes, “Increased relevance of content based on geographic segmentation has improved click-through 300 percent.”
Leland Zimmerman
Director of Store Management
Hotwire.com
Find out more about Hotwire's use of Rhythmyx:
