Percussion Software Introduces Community Marketing To Its Percussion 2.0 Solution Series

WOBURN, MA – November 13, 2007 – Percussion Software, a leading developer of Web Content Management (WCM) solutions for multi-channel, customer-centric applications, today introduced its Community Marketing Solution, the latest in its Percussion 2.0™ Solution Series. The Community Marketing Solution enables marketers to more easily leverage blogs, RSS feeds, external content feeds and user-generated content as part of their online marketing efforts, while simultaneously delivering the kind of controls and accountability that marketing management requires.

Percussion’s Community Marketing Solution allows marketers for the first time to embrace the previously separate and unconstrained world of blogs, RSS feeds, social sites and user-generated content to achieve fundamental marketing goals, including increased customer loyalty, wider brand awareness, more effective lead generation and prospect qualification as well as improved sales lead conversion.

The solution enables marketers to manage the balance between how much to embrace the unrestrained characteristics of the new social media, and how much to exert control by selecting, utilizing and processing only the best content and channels for any given initiative. It transforms almost any blog or external content source from a separate, isolated channel into a cohesive part of delivering a consistent, multi-channel customer experience – regardless of whether content is company- or customer-generated.

The recently-introduced Percussion 2.0 Solution Series enables marketing and business professionals to buy packaged capabilities targeting specific line-of-business objectives for their customer-centric Web content managed by Percussion’s Rhythmyx WCM platform.

The new solution allows marketers and business professionals to:

• Increase social traffic to Web sites by incorporating blog content into them and through delivering managed content through any blog channel;
• Maintain and consistently deliver branding and content across multiple channels;
• Keep customers instantly informed and up-to-date by distributing any content through the RSS feed subscriber channel;
• Add relevancy and broaden a site’s market appeal by incorporating social content from external sources and reusing it throughout the site; and,
• Improve customer loyalty and community, as well as add a “word of mouth” credibility to offers and promotions, by enabling site visitors to contribute directly to site content.

By making it easier to manage new forms of external content using the WCM platform, the Community Marketing Solution enables Rhythmyx’s unique content reuse capabilities to be used to select and place the best customer comments and content where they will have the most impact with site visitors. Content can be dragged and dropped from one part of a page to another, browsed, searched, and optimized for the most impact with each type of site visitor.

“The popularity of new social media and user-generated content is growing explosively because it helps marketers create more persuasive content that moves customers to act,” said Percussion CEO Barry Reynolds. “The Community Marketing Solution helps organizations integrate their WCM and Web 2.0 efforts. The combination of control and social interactivity produces Web content that is far more compelling and community-oriented, thereby improving customer experiences and marketing outcomes.”

Percussion’s Community Marketing Solution will be available this month and support Microsoft Windows, Red Hat Linux and Sun Solaris platforms.

All Percussion 2.0™ Solutions are designed to be vendor- and platform-neutral, enabling customers to select the “best of breed” third-party products that best meet their needs. Percussion also offers Solutions specifically for “Select” Vendors who have provided unique or market-leading capabilities or have certified field installations with Percussion Rhythmyx.

Please find more information in our:
Community Marketing Soluton Datasheet (.PDF - 0.5mb)

About Percussion Software

Percussion Software's family of practical software solutions enables customers to maximize both the value and quality of their enterprise content. The company's flagship product, Rhythmyx 6.5, is an enterprise-level Web Content Management (WCM) solution for creating customer-centric business applications. Rhythmyx 6.5 enables organizations to achieve a higher return-on-content by delivering dynamic, frequently changing content to customers. Based on open standards, it provides organizations with a robust platform that allows customer-centric content to interoperate with other enterprise content, regardless of repository or ECM system. With Rhythmyx, content can be easily managed across multiple sites, multiple channels and multiple lines of business in order to ensure consistency of brand and customer experience. The Percussion 2.0 Solution Series, which includes the WebTrends Analytics Integration Solution and the Community Marketing Solution, enables marketing and business professionals to buy packaged capabilities targeting specific line-of-business objectives for their customer-centric Web content managed by Percussion’s Rhythmyx platform.

Percussion’s portfolio of customers includes Fortune 1000 as well as other global, industry and public sector leaders, including Armstrong World Industries, Autotrader.com, BC Hydro, Cheapflights.com, Churchill Downs, Edmund Optics, Hotwire.com, ING Direct, Kohl’s, Tivo, Princess Cruises, Midway Games, Network World, Tate Museum, U.S. Departments of State, Health & Human Services and Justice, Vegas.com, The Washington Post, DLA Piper, Alliance & Leicester, British Library, NSPCC, University of London and the Naval Post Graduate School.

Founded in 1994, Percussion Software is self-funded and profitable. More information can be found on the Web at www.percussion.com.