Percussion Software's Rhythmyx Content Management Solution Selected by Midway

WOBURN, MA — June 5, 2006 — Percussion Software, a leading developer of practical software solutions enabling customers to maximize the value and quality of enterprise content, today announced that Midway Games, Inc. a leading interactive entertainment industry publisher and developer, has implemented the company’s Rhythmyx Web Content Management (WCM) solution.  Midway is tapping the power of Rhythmyx to improve its content production process and more efficiently manage its Web site, www.midway.com.  Headquartered in Chicago, Illinois, with offices throughout the world, Midway is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers.

Midway’s search for a content management solution began with their need to replace outdated technology that was exposing their Web site to a single point of failure and hampering efforts to upgrade their Web infrastructure.  The company’s online marketing group wanted a flexible, easy-to-use system to help its staff maintain Web content more efficiently and enable them to be much more productive.  After evaluating several different solutions, Midway chose Percussion’s Rhythmyx. 

“Our key audiences are really happy with our new Web site design and the new Rhythmyx system,” said Christian Munoz, director of online marketing at Midway.  “Rhythmyx is a great fit for us because we need the flexibility, ease-of-use and efficiency that it offers our content contributors.” 

Rhythmyx is an award-winning Content Management solution with industry-first capabilities that address the key challenges of enterprise content management, including ease of content reuse and multi-channel delivery of documents, Web sites, images and digital assets.  Rhythmyx provides the industry’s only De-Coupled Delivery architecture for cost-effective scaling; the industry’s first Intelligent Relationship capability for proactively managing all content dependencies and connections; and Active Assembly, a unique graphical user interface for enabling business users to easily reuse content.

“As a leader in the interactive entertainment industry, Midway must always be on top of its game, which means publishing timely, high quality information on its Web site with virtually zero down time,” said Barry Reynolds, CEO of Percussion Software.  “Moving to a comprehensive Web Content Management solution like Rhythmyx helps Midway to improve the efficiency of its online content management, support industry standards as it grows its Web infrastructure and ensure that www.midway.com is always available.”