Press Release

Percussion Software, a worldwide leader in Web Content Management (WCM) software solutions for improving online messaging, today announced that ARUP Laboratories has won a Gold eHealthcare Leadership Award for Best Design for a Physician/Clinician-Focused Web Site. ARUP’s Web site, ARUP Consult®, The Physician’s Guide to Laboratory Test Selection and Interpretation, is managed by Percussion’s Rhythmyx Web Content Management (WCM) platform. It was chosen for the Gold Award from a field of more than 1,100 entries.

ARUP Consult is an online resource that offers health care providers no-cost access to current laboratory testing information, as well as concise diagnostic advice regarding test selection and interpretation for 1,500-plus laboratory tests. ARUP Consult is available at www.arupconsult.com or m.arupconsult.com for mobile users of handheld devices such as the Blackberry.

“Providing physicians with up-to-date, time-sensitive information pushes the limits of online content delivery. In creating ARUP Consult, we set out to expand our Web content offerings, and at the same time make them more user-friendly and maintainable,” said Brian Jackson, M.D., M.S., ARUP’s Medical Director of Informatics. “Using Percussion’s Rhythmyx WCM platform, we were able to produce an outstanding Web–based tool that enables physicians to improve the diagnostic process and optimize patient care. Percussion’s commitment to helping us address the demanding content requirements was one of the keys to successfully launching our award-winning site.”

"We congratulate ARUP for its award-winning ARUP Consult, an online tool that serves busy doctors by quickly delivering concise medical test selection and interpretation information, allowing them to make better-informed diagnostic decisions," said Barry Reynolds, CEO of Percussion Software. “ARUP chose our Rhythmyx WCM solution to meet several significant content management challenges including ease of content reuse, scalability and multi-channel delivery across all touch points. It’s exciting to know that ARUP Laboratories has not only met these goals, but also excelled in the intense eHealthcare Leadership competition to receive well-deserved recognition for their dynamic Web presence.”

The eHealthcare Leadership Awards program was developed and first presented eight years ago by eHealthcare Strategy & Trends, a leading Internet resource published by Health Care Communications, Rye, NY. More information, including a complete list of winners and judges, is available on www.strategichealthcare.com.

About ARUP Laboratories

ARUP Laboratories is a national clinical and anatomic pathology reference laboratory and an enterprise of the University of Utah and its Department of Pathology. With 2,100 employees, ARUP offers in excess of 2,000 tests and test combinations, ranging from routine screening tests to highly esoteric molecular and genetic assays, for patients throughout the country. Rather than competing with its clients for physician office business, ARUP chooses instead to support clients' existing test menus by offering highly complex and unique tests, with accompanying consultative support, to enhance their abilities to provide local and regional laboratory services. ARUP’s clients include more than half of the nation's university teaching hospitals and children's hospitals, as well as multihospital groups, major commercial laboratories, group purchasing organizations, military and government facilities, and major clinics. In addition, ARUP is a worldwide leader in innovative laboratory research and development, led by the efforts of the ARUP Institute for Clinical and Experimental Pathology®. Further information is available at www.aruplab.com.

About Percussion Software

Percussion Software's Rhythmyx Web Content Management (WCM) platform enables organizations to achieve top-line growth through online site visitor engagement and messaging. Rhythmyx provides the building blocks for organizations to incrementally grow their business online as well as the flexibility and scalability to prepare for new and emerging channels, and ultimately, to better serve consumers. With Rhythmyx, users can easily manage content across multiple sites and channels to create a customer-focused Web presence. Organizations can reach audiences that speak different languages or clients who are interested in specific business areas while maintaining a consistent brand and similar customer experience. Rhythmyx 6.5 integrates the Percussion 2.0 Solution Series, a series of pre-packaged capabilities that includes WebTrends Analytics Integration, a Community Marketing Solution and Personalization, all combined to provide companies the ability to easily improve the overall experience online, driving customer sales and marketing programs.

Percussion is committed to customer excellence and includes a portfolio of customers such as Fortune 1000 as well as other global, industry and public sector leaders, including Armstrong World Industries, Autotrader.com, BC Hydro, Cheapflights.com, Edmund Optics, Hotwire.com, ING Direct, Kohl’s, TiVo, Princess Cruises, Midway Games, Network World, Tate Museum, U.S. Departments of State, Health & Human Services and Justice, Vegas.com, The Washington Post, DLA Piper, Alliance & Leicester, British Library, NSPCC, University of London and the Naval Post Graduate School.

Founded in 1994, Percussion Software is self-funded and profitable. More information can be found on the Web at www.percussion.com.