Press Release
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Burges Salmon Chooses Rhythmyx to Manage Its Online Presence
10 April 2007
London, UK |
Percussion Software and Unified Solutions were recently selected by Burges Salmon LLP to implement Web Content Management solution, Rhythmyx, to revamp its current website and to further improve communications. Burges Salmon is a leading national law firm, consistently ranked in the Top 50 most successful law firms in the UK.
Rhythmyx will allow Burges Salmon to maintain its professional image, while also enhancing its Web presence. Content contributors will be able to create content in a user friendly manner, without requiring technical expertise. This will allow Burges Salmon to increase the number of content contributors within the firm and ensure that information is both up-to date and comprehensive. In addition to this, Rhythmyx will also enable the firm to re-use content across multiple pages of its site, or across additional sites further down the line.
Image and branding are of key importance to a prestigious law firm such as Burges Salmon and Rhythmyx will provide the firm with control of both content consistency and branding. Content contributors can be given differing levels of authorship in line with their level of business responsibility, ensuring that content goes through the necessary approval process prior to publishing the content on the site. An audit trail of any changes made to content will also be logged.
Janey Abbott, Marketing Manager at Burges Salmon commented “Rhythmyx will provide us with the flexibility to create, modify and re-use content in a secure environment. It is also important for us to know that as Burges Salmon grows, so too can our online presence, with the support of Rhythmyx. We aim to enhance our communication options through the use of social media and sharing knowledge on-line, all of which can be done by using Rhythmyx”.
In addition to managing content effectively and efficiently, Rhythmyx will ensure that the Burges Salmon websites comply with the latest accessibility guidelines, to enable visitors to access and navigate easily. Burges Salmon will be able to leverage a range of platforms and infrastructure that can grow and change independently of its web content management system, by pushing content changes out to multiple channels without requiring Rhythmyx code.
Pete Atkinson, Managing Director, European Operations, Percussion Software “Rhythmyx is very well placed to meet the needs of Burges Salmon. Our work with DLA Piper, Allen & Overy, Osborne Clarke, Norton Rose, Dundas & Wilson and now Burges Salmon further indicates the great progress Rhythmyx is making in the legal sector, enabling firms to manage content while also providing flexibility to grow and change in line with business requirements”.
