Thursday, March 18th, 2010
10am Pacific / 1pm Eastern
Internet retail continues to be a positive story, growing by 4% to $24.8 during the 2009 holiday season. As e-commerce becomes increasingly sophisticated, selling online becomes more competitive. Against this landscape, content is growing increasingly important as a point of differentiation for businesses selling online.
Join us for a free webinar to learn how web content can drive traffic and conversion, boosting every point of the conversion funnel, from search to shop to buy.
Chris Oquist, Head of Marketing at Percussion Software and former Manager of Web Stores at multi-channel music and pop culture retailer Newbury Comics will cover:
• Why control over where and how your content is delivered is critical to success in online retail, including:
Content Management: Best practices for integrating content into your storefront to drive conversion.
Personalization: How organizations are delivering the right message to the right visitor at the right time.
Multi-Channel: How to leverage mobile and multi-channel delivery to reach buyers at the point of need.
• Planning a content strategy that will get your storefront found, including blogs and articles, user-generated content such as reviews and testimonials, and social content.
Register below, and follow us on Twitter during the webinar at hash tag: #contentforcommerce
Register Today
