Marketing Communications Specialist

Location: Boston, MA

Percussion Software, a leading web content management system provider with clients such as Hotwire.com, Harvard Law School, and the U.S. State Department, is looking for a driven marketing specialist to develop a library of sales and marketing collateral, support our growing social media and blogging efforts, and manage day-to-day updates to our web sites.

Candidates should possess superb writing skills, a demonstrated familiarity with social media and SEO, and the ability to maintain an organized approach to swiftly executing projects on a number of different fronts. We’re looking for an intellectually crisp, tirelessly motivated marketer who excels in a highly entrepreneurial environment and can amplify our efforts to help businesses and organizations manage their web presences.

Job Responsibilities

While the Marketing Communications Specialist will wear many hats, work across departments, and have the opportunity to impact our online marketing strategy in nearly every way, the following represent the position’s key responsibilities:

Developing Sales and Marketing Collateral

Writing marketing materials such as white papers, press releases, and case studies as well as web copy to support our SEO efforts.

Social Media

Maintain frequent updates on Percussion’s web properties, such as our LinkedIn and Facebook pages. Identify, evaluate, and leverage new social channels. Support our blogging efforts by maintaining an ever-growing list of influencers and bloggers and conducting outreach.

Website Updates

Build new web pages, upload new collateral to the resources or press area, moderate comments, highlight promotions, and generate landing pages for marketing and lead generation campaigns.

Support Internal Reporting

Help compile web performance data collected through Google and WebTrends Analytics, track the performance of marketing-delivered leads, and prepare internal updates.

Skills and Qualifications

• Bachelor’s Degree in Marketing, Communications, English, Journalism, PR or related field.
• Prior marketing experience at an established technology or services company preferred.
• Expert command of the written word and strong verbal communications ability.
• Demonstrated familiarity with social media (including blogs, Facebook, LinkedIn, and Twitter) and search engine optimization.
• Proficient in Microsoft Office Suite (including Powerpoint)
• Experience with Adobe Illustrator and Photoshop a plus.

Submit resume to:
Fax: 781.438.9955
Email: marketing@percussion.com