web content management
Content Marketing, Web Design, SEO, Project Planning Resources and More
Planning a website redesign project requires managing multiple moving parts, each being a major project in its own right: setting website goals and timeline, deciding on the best infrastructure and content governance process, deciding on a new look and feel, and refreshing or completely rewriting your website content. Here are the two most important y reasons to choose and control the technological environment for your new website instead of deferring these decisions to another party.
One of the key tenets of Content Marketing and Inbound Marketing is producing high quality content that provides value for your audience and drives your organization’s goals. Most visitors find your content via web search, making optimizing your content for search engines critical. Page Optimizer helps all website content contributors create content that aligns with the SEO goals of the organization.
The present and future of content marketing was up for discussion at Skyword’s Content Rising Boston. Covering topics from content creation, to managing influencers, to SEO, to distribution, the evening was packed with thought-provoking exchanges and ideas worth sharing. See our list of the top14 ideas to emerge from the panelists’ presentations and the ensuing dialogue with savvy marketers in the audience.
The conversation about redesigning a company website usually begins when someone points out traffic is down, conversions are weak, or just that the design looks outdated. You aren’t attracting customers, prospects, students, donors, or whichever constituencies you need to be successful, and your team agrees it’s time for a change. So where do you start? How do you act based on what is most important to your business or institution? It all starts with goals.
At the 2014 Sirius Decisions Conference, Marisa Kopec, Vice President and Group Director delivered a thought-provoking presentation, “B to B Content: 2014 and Beyond”. Her research revealed that large organizations believe they are wasting as much as $30 million dollars a year producing content, (and they do mean wasting as they estimated that 60% to 70% of content goes unused!). The obvious question is “why?”
Having trouble convincing your boss to redesign the company website? Our post offers 8 reasons that will help your boss realize it’s time to go for it. This is part 1 of a new weekly series to take you through every stage of a website redesign project.
A robust SEO strategy should include images and video, which are the most popular and fastest growing forms of online content, especially on mobile devices. While much keyword and content optimization focuses on page content and meta tag information, most search engines serve allow you to search specifically for images or video, and include them alongside text only results.
To understand the true ROI of content marketing and content management, marketers need to consider the role web content management plays in their efforts, and the true start up and ongoing costs of using your website as a marketing tool.
Backlinks, or link building, are a commonly misused SEO tactic that has been exploited by spammy websites, earning a bad reputation and frustrating search users. We have the scoop on why they're still important, why they got a bad rap, and how to use them well.
Regular pandas eat bamboo, but Google's latest algorithm update Panda 4.0, wants to eat fresh and unique website content. Learn what this latest update means for content marketers and for your website.
Improving your content marketing game is probably critical to generating more leads and growing your bottom line, but it’s not necessarily cool. Compared to super strength, the ability to fly, reading people’s thoughts, moving objects with your mind, or scaling tall buildings, even the most seasoned content marketers seem pretty unimpressive. We’ve come up with a short list of the most wanted superpowers, and how content marketers can become superheroes without unnecessary peril.
While Google collects and processes massive amounts of data about activity on your website, you can improve the quality of your measurement by improving the quality of your input. Learn how to create rich URLs that collect campaign data to help make your analytics more useful.
Writing for SEO requires you to look at your web content from a few different angles. You have to take into account the preferences and limitations of search engines as well as the needs and expectations of your readers. Learn how to write content that's optimized for SEO success.
Content marketing is much more than writing blogs, but bad blogging can hurt your entire content marketing effort. Watch out for these common blogging errors that can hurt the effectiveness of your content as well as your online credibility.
Content marketing is a powerful marketing technique that pays increasing dividends over time. Making it more effective also means making it more efficient. Having a formula or template to get you started can take the guesswork out of creating content with maximum impact.
The newly relaunched Mid-Ohio Regional Planning Commission site is live on Percussion CMS with a fully mobile responsive design by Ibel Agency. This relaunch was the perfect combination of a mobile and user-friendly design overhaul, and introducing tools for the marketing team to own the website content for the first time.
At this year's Higher Ed Web New England, we learned about web content management woes and the future of the web in higher education. From emerging trends, to design projects, to the future of web leadership on college campuses, we've got 6 main takeaways here.
Percussion’s highly anticipated release of version 4.1 of our web content management system introduces the usual set of under-the-hood performance improvements alongside two great new features.
When talking to financial services institutions such as banks, credit unions and insurers about web content management, similar issues tend to come up. These are the three most commonly voiced complaints about managing web content in financial services.
Web accessibility impacts millions of people in the United States and globally because organizations struggle with delivering accessible websites. While there are laws mandating accessibility for the public sector including government and education websites, currently in the US there are no laws governing accessibility for corporate websites. Learn more about the laws and what they mean.
Writing great SEO titles and descriptions for page content is one of the most important ways to optimize your pages. Your goal and mission as a content marketer is to make the job of search engines easier, and help your content stand out among other results. Here are some recommendations for truly great headlines and descriptions that will soar up the ranks.
Creating tabbed content hasn’t always been easy for non-technical content contributors, even though tabs are a very popular way of presenting information on a web page. Ideally, contributors should be able to create new content tabs without needing to see or interact with code. To make this process easier, we’ve put together a template your Percussion CMS administrator can use with our Widget Builder.
Web accessibility, compliance, and security of content aren't always a top priority for content marketers. In general, our main concern around web content management is that we can publish content frequently, quickly, and easily, with maximum impact on website traffic, SEO, and conversions. However, between the recent news of OpenSSL security vulnerabilities, and existing accessibility laws, businesses and organizations must ensure that their content is fully accessible to all site visitors, while keeping their website secure.
Real-time personalization is a great way to ensure your content reaches its intended audience, encouraging them to stay longer on your website, directing them to the information they want most, and inviting them to take action. Here are 4 great examples of how you can use personalization on a college website.
While there is nothing intrinsic in Percussion’s software that makes our products specifically impacted by this bug, the fact is that many of our customers deploy our products on Linux-based web servers, and therefore would be at risk for this issue.
It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? Where do you actually begin? We've provided a set of guidelines to help you. Answer these five questions, and you can design a content strategy that will help your bottom line.
When planning our blog posts, we always try to think beyond web content management. We understand that when someone invests in a CMS, they're not just concerned about publishing content. They care about writing better content, SEO, web design, mobile optimization, and making their website a more effective business tool. Looking back at the first quarter of 2014, we saw five blog posts that stood out in terms of engagement.
Creating engagement in the financial industry is about creating value for its customers. In this industry, creating value directly leads to revenue. Ayantek created two mobile applications for LPL Financial to create value through content and a Social, Mobile, Analytics, and Cloud (SMAC) based approach, resulting in higher customer engagement.
In offices, classrooms, and living rooms across America, March Madness dominates conversations, with everyone focused on the NCAA Division I Men’s Basketball Championship. Being big fans of higher education websites, we analyzed the athletics sites for each team in the Final Four and offer our predictions over who scored highest on the web.
Heidi Cohen is known as the actionable content marketing guru, and her blog is always filled with great tips you can apply right away. We've picked some of our favorite posts to share with you for this week's Must-Read Monday.
If you’ve recently used Google to search for something, you might have noticed the search results pages (SERPs) look a little different. It might be hard to put your finger on it at first because the changes are so subtle, but because everything Google does is big, these tweaks could make a world of difference for content marketers.
For web content management to be the foundation for content marketing, it must be accessible to the marketing team. It must be extremely easy for marketers to be able to log in, create and publish content, and measure the effectiveness of what they’re doing.
Even though 2014 is shaping up to be the year of mobile web, the concept of a mobile version of the web is quickly falling out of favor. With an increasing number of people expecting to do more on the web with their mobile devices, a mobile-specific web and websites are no longer the answers, and mobile-first thinking needs to shape the web for all people and all devices.
While several factors go into optimizing for better mobile performance, optimizing your content for mobile viewers doesn’t get as much discussion. It takes more than design to make your website mobile ready. To ensure your content is as responsive and mobile-friendly as the rest of your optimized website, you have to understand user behavior and preferences as well as available solutions.
Redesigning your website isn't just about design. Aligning your brand and design with a content strategy will help save you time and money on the project, and make your site more effective. Learn how.
One of our most popular blog posts of all time examines the debate of Landing Pages vs. Microsites, and the debate is a heated one. This week's Must-Read Monday has some of the best tips we could find for building landing pages and microsites for marketing campaigns to make them more effective.
Congratulations, you’ve officially launched a new website! Your hard work critiquing designs and entering content has officially paid off. Think it’s now time for you to relax? Think again. The launch of your website marks just the beginning of the continuous journey to measure, analyze and optimize your digital presence.
Content marketers in education have an increasingly difficult job to do. Even as education searches for everything from vocational and training programs to master’s degrees increase year over year, so does the competition for clicks from prospective students. Google’s final education search report for 2013 revealed the continuation of some trends from earlier in the year, and highlighted some new ones.
While we're experts in content management, strategy, and marketing, we are always learning new things from our partners. As an extra nod to our tech and design friends, this week's Must-Read Monday features our favorite blog posts from some of our partners, and a look at our past and future webinars.
You probably don’t need to be sold on the importance of mobile. In case you do, consider this: 20 percent of all web browsing is already being done on mobile devices, and eCommerce revenue from smartphones increased 116% from 2012 to 2013. The writing is on the wall. Optimize your site for mobile, or lose business to competitors who have done so.
When you think of optimization, you might think mobile or SEO, but did you know you can optimize your content for sharing on social networks? In this tutorial you will learn how to optimize your web content for sharing on Facebook, LinkedIn, Twitter, and Google+ using Open Graph Protocol, Microdata, and Twitter Cards markup.
Content marketing is more than just a buzzword. It is a clear set of activities that you can use to capture and engage your audience whether you are a B2B, B2C, higher education, or government organization. This week's Must-Read Monday focuses on tips for getting content marketing right, guest curated by Percussion's Vice President of Products, Dan Flanigan.
Anyone who recently has tried recruiting students knows that the parents of Millennials are highly involved in the admissions process and overall college experience. They are both influencers and co-decision makers when a student is choosing a college, and more than before, they expect to be listened and spoken to.
LinkedIn has opened its publishing platform, previously reserved for thought leaders like Brian Solis and Ann Handley, to all LinkedIn users. Although anyone with a LinkedIn account can now publish original content and make it available to other users. Wondering how to use LinkedIn’s new offering within your content marketing strategy? To get the most out of it, answer the following questions before you click “Publish.”
SEO best practices constantly evolve, and whether you're a marketing technologist or digital marketer, that's a lot of information to keep up with just to do your job. Read these top stories for SEO cheat sheets, content-free tactics, and strategies to avoid.
Content marketers understand the value of good SEO. Structured data tags have allowed better communication with search engines by including meta-information about the content and pages being searched. Percussion CMS uses widgets to add different types of content to templates and pages, and its new widget builder offers an easy way to include structured markup with your content.
When Google first announced that they would shutter Google Reader, many publicly bemoaned Google’s cruelty in abandoning a tool that allowed avid readers to collect and organize countless feeds. RSS might not be dead, but it’s been replaced, and content curation is the new RSS.
Let's be honest. A lot of college and university websites could use some improvement. Visitors get lost, offerings are unclear and the content and design don't represent all the amazing things you do. This Must-Read Monday falls on President's Day, so we thought you could use a break from reading, and could enjoy a replay of our very popular webinar: How to Build a Better College Website.
Earlier this week we discussed the warning signs that your relationship with your content management platform has crossed the point of no return. Now that you know it’s truly over, we have a plan to help you move on.
The only thing worse than being alone on Valentine’s Day is being stuck in a bad relationship. While everyone around you celebrates love and romance, you might be feeling a little bitter from all the sweetness. When you log into your content management system, and it’s clear you’ve lost that loving feeling you used to get when creating web content, it could be time for you to move on.
Starting content marketing without a strategy is like doing anything else without a plan: sure, you might feel like you're doing something, but you're not likely to accomplish much. Your content strategy is what defines your purpose, your goals, your approach, and your intended audience.
Today’s Blog Post comes from Eliassen Group Web Designer Kyle Dooley and Media Manager Paul Fleming Jr., who recently discussed why the 19th largest IT staffing firm in the country, headquartered in Wakefield, Mass., elected to construct a new corporate website focused on responsive design.
Mobile web usage is projected to overtake desktop usage for the first time ever in 2014, and that means there’s no going back to designing for desktops and figuring out mobile later.
The web content management system you choose will have a serious impact on how you go about design and redesign projects, your editorial workflow and approval processes, user adoption, and the effectiveness of your website. This week we found some great thoughts on what goes into selecting the right content management system.
Responding to shifting priorities is part of marketing, especially in the digital era. Being hyper-adaptive can have its downsides when being reactive prevents you from being proactive. Managing your content marketing to remain focused while responding to new priorities requires an agile approach.
A college website can be a powerful recruiting tool, an effective fundraising engine, and invaluable resource, but on a bad day, it can also seem like a crotchety Hydra--the mythical beast with countless heads, and more growing in for each one that’s removed. The best way to prioritize content creation and make sure it’s a must for your website is to understand what types of content are crucial to the audience you’re trying to reach, and those fall into two categories.
The CASE D1 Conference in Boston is bringing the brightest minds in higher education marketing and advancement together for an intense couple days. We've picked the top 5 sessions we think you can't miss if you're a content marketer, or want to improve your content strategy for 2014 and beyond.
Percussion customer Elms College has grown student engagement through video content. They share the lessons they learned in the process in this guest blog post.
Designing your content strategy around your customers’ needs will help lead them to you, help build a case in your favor, and give them a roadmap for successfully using your product.
To get a little more meta than normal, we're taking this week's Must-Read Monday list of curated links and making it all about successful content curation.
A solid mobile experience for website visitors has gone from bleeding-edge innovation, to nice-to-have, to must-have, to "what are you waiting for?" in a short span of time. With people's web habits becoming increasingly mobile-specific, we need to adjust not just design, but content, to what's likely to become a dominant mode of online content consumption. We rounded up 5 great reads on preparing for mobile web dominance in 2014 and beyond.
With real-time web marketing, marketers can personalize the digital experience for each customer, based on what you know about them or their behaviors. They can deliver dynamic, personalized content and make their website the best consultative salesperson or helpful customer service rep.
This week's Must-Read Monday is brought to you by the number 10. We found five awesome top 10 lists to help you plan for better content strategy, distribution, and SEO in 2014.
Our readers have spoken. Here are our top blog posts from 2013, arranged by most social shares.
Although the year might be winding down, businesses and marketers are already revving up for what's next. With 2014 arrives the promise of new technologies, apps, content types, and of course, business opportunities. This week's Must-Read Monday crop is all about what's coming in 2014.
Percussion CMS version 3.4 is wrapped and ready to go under our customers’ Christmas trees. Because Percussion Software is an agile development shop, we commit to delivering new releases of our product every eight weeks. Even though our engineering team has matched this cadence repeatedly throughout this year, it’s still exciting to see them complete a sprint early and release a new version before the target date.
Google’s Knowledge Graph has fundamentally changed the way Google search works by making it work a little more like a human mind than a computer. This is an overview of what it is, how it works, and how to help your information become part of it.
This week's Must-Read Monday roundup is about taking a step back to think strategically, with ideas on being more strategic, avoiding some of the low-hanging fruit, and understanding where testing fits into your content marketing success.
Percussion CMS version 3.3 enables you to quickly and easily create responsive templates that work. The following guide will walk you through how to create a simple responsive template, and style template-level elements such as logos, navigations, body content as well as the footer elements.
The debate around whether landing pages or microsites are better for online marketers generates strong opinions and heated discussion, like just about any web marketing topic. Rather than take sides or play favorites, we wanted to take a deep breath, count to ten, and step back from the answers to ask the only deciding question that matters: what is your goal?
User experience and interface design have become more of a science, and science tells us that even one variable can completely change the final outcome. This week's 5 Must-Read Monday picks examine what makes great design today, and how little changes can make a big difference.
We've come up with the 5 definitive questions your website CMS needs to be able to answer to prove that it's doing what it's supposed to and not just standing in your way.
The explosive growth of video content on mobile devices is something that can't be ignored: more than 300% year over year. To reach your increasingly mobile customer base, you need content that plays well and engages well on any device, and video is the key. Video platform Brightcove explains how the best brands use video to their advantage.
Rich text editors often give CMS users a lot of freedom when it comes to styling and presenting content, and that's not always a good thing. Percussion's Widget Builder allows CMS administrators to structure how contributors enter content in a repeatable way without delving into code or building new templates.
Content marketing should be a non-negotiable component of your marketing strategy by now, but confusion persists about where it can fit into lead generation, nurturing, and conversion. This week's top 5 reads should help paint a clearer picture of that relationship.
Our top 10 blog posts from November focused on the trends that were top-of-mind for our customers: mobile strategy, SEO, responsive design, and using interactive content to engage a new audience.
Eliassen Group has deep expertise in technology staffing and consulting and needed a website that better communicated that expertise across all web-enabled devices. This week, they launched a responsive redesign of their website to support their business goals.
What bad mobile UX does to your brain, SEO for responsive, improving email for mobile, and more. Our top 5 mobile reads for this week's Must-Read Monday.
Percussion Software found itself in great company as one of the six content management and collaboration platforms selected by Aragon Research as a Hot Vendor for 2013.
Marketers spend a lot of money on shiny new tech solutions to automate and improve their digital game, but sometimes the technology causes more problems than it solves. Here's how to know it's not you, but your tech.
What do prospective students expect from a college website? Interactive, dynamic, and valuable content is a start. Engage prospective students with these tips from Boston Interactive and Campus Bird.
This week's Must-Read Monday focuses on big social news: how Facebook is still dominant despite the Snapchat buyout flop, what Twitter is doing to scare Storify, and why retailers are working Pinterest into emails.
This week we attended a talk by Hubspot's Mike Volpe where he explained how his team applies agile methodology to marketing. Turns out, great companies think alike.
When it comes to getting hired in the tech industry, every company has their own hiring process. However, you can safely bet that the old-school advice from people outside of tech will not get you a job. Here's what actually works.
College search cycles are lengthening as students consider their school choice more carefully, and many try to avoid the expense of traveling for a college visit. Use interactive content to bridge the gap and bring your campus experience online.
Measure ROI and improve your content marketing with these tips. The top 5 content marketing reads for this week's Must-Read Monday.
Investing in mobile is no longer a question of why, but how. We took the 7 most important lessons from Google's Mobile Playbook that any organization or business can use for a winning mobile strategy.
If you've put off going mobile because of the time and cost required, Percussion's new responsive templates could be the solution to your problems.
Migrating to mobile is more important than ever--even Facebook admits half of its activity happens on mobile. This, and what you need to know about content marketing, nonprofits, and optimization in this week's Must-Read Monday.
Halloween is a time for all things frightful. In our special Halloween webinar, our Vice President of Products Dan Flanigan shined a light on some of the scariest aspects of higher education web strategy, and shared some tips for how to make them all less spooky.
It's been a busy month on our blog, with mobile optimization increasingly gaining web design dominance, Google's Hummingbird algorithm changing SEO, and so many digital marketing conferences taking place in Boston. Here's a roundup of our best posts from October, in case you missed them.
The newest features in Percussion's CMS allow non-technical users to build custom widgets and make their websites responsive.
This week's Must-Read Monday roundup is all about making your content better, and helping it get found.
When working on website search engine optimization (SEO), most webmasters and content managers understand working with keywords, metadata, and creating useful content that is truly user-focused. What many don't know, is that your SEO and overall site effectiveness will suffer if optimizing for mobile devices is not part of your SEO strategy.
The biggest lesson Dan Flanigan took away from the 2013 FutureM conference in Boston? The annual marketing plan is a relic of the past.
Mobile cards were a way to present content on small screens. Now their influence is seen on screens of all sizes and changing web design paradigms. Erica Chang from Zendy Labs explains why it matters.
Pinterest aims to become a search giant and what to feed the hummingbird.
Digital governance expert Lisa Welchman spoke at this year's Digital Pulse Summit in Boston. Here are the most important takeaways from her session.
Everyone wants CMS that is user friendly and offers enough flexibility to grow their site. Most vendors promise that combo, but many also don’t keep that promise.