web content management
Thoughts on Content and Interaction from the Percussion Team
We've come up with the 5 definitive questions your website CMS needs to be able to answer to prove that it's doing what it's supposed to and not just standing in your way.
The explosive growth of video content on mobile devices is something that can't be ignored: more than 300% year over year. To reach your increasingly mobile customer base, you need content that plays well and engages well on any device, and video is the key. Video platform Brightcove explains how the best brands use video to their advantage.
Rich text editors often give CMS users a lot of freedom when it comes to styling and presenting content, and that's not always a good thing. Percussion's Widget Builder allows CMS administrators to structure how contributors enter content in a repeatable way without delving into code or building new templates.
Content marketing should be a non-negotiable component of your marketing strategy by now, but confusion persists about where it can fit into lead generation, nurturing, and conversion. This week's top 5 reads should help paint a clearer picture of that relationship.
Our top 10 blog posts from November focused on the trends that were top-of-mind for our customers: mobile strategy, SEO, responsive design, and using interactive content to engage a new audience.
Eliassen Group has deep expertise in technology staffing and consulting and needed a website that better communicated that expertise across all web-enabled devices. This week, they launched a responsive redesign of their website to support their business goals.
What bad mobile UX does to your brain, SEO for responsive, improving email for mobile, and more. Our top 5 mobile reads for this week's Must-Read Monday.
Percussion Software found itself in great company as one of the six content management and collaboration platforms selected by Aragon Research as a Hot Vendor for 2013.
Marketers spend a lot of money on shiny new tech solutions to automate and improve their digital game, but sometimes the technology causes more problems than it solves. Here's how to know it's not you, but your tech.
What do prospective students expect from a college website? Interactive, dynamic, and valuable content is a start. Engage prospective students with these tips from Boston Interactive and Campus Bird.
This week's Must-Read Monday focuses on big social news: how Facebook is still dominant despite the Snapchat buyout flop, what Twitter is doing to scare Storify, and why retailers are working Pinterest into emails.
This week we attended a talk by Hubspot's Mike Volpe where he explained how his team applies agile methodology to marketing. Turns out, great companies think alike.
When it comes to getting hired in the tech industry, every company has their own hiring process. However, you can safely bet that the old-school advice from people outside of tech will not get you a job. Here's what actually works.
College search cycles are lengthening as students consider their school choice more carefully, and many try to avoid the expense of traveling for a college visit. Use interactive content to bridge the gap and bring your campus experience online.
Measure ROI and improve your content marketing with these tips. The top 5 content marketing reads for this week's Must-Read Monday.
Investing in mobile is no longer a question of why, but how. We took the 7 most important lessons from Google's Mobile Playbook that any organization or business can use for a winning mobile strategy.
If you've put off going mobile because of the time and cost required, Percussion's new responsive templates could be the solution to your problems.
Migrating to mobile is more important than ever--even Facebook admits half of its activity happens on mobile. This, and what you need to know about content marketing, nonprofits, and optimization in this week's Must-Read Monday.
Halloween is a time for all things frightful. In our special Halloween webinar, our Vice President of Products Dan Flanigan shined a light on some of the scariest aspects of higher education web strategy, and shared some tips for how to make them all less spooky.
It's been a busy month on our blog, with mobile optimization increasingly gaining web design dominance, Google's Hummingbird algorithm changing SEO, and so many digital marketing conferences taking place in Boston. Here's a roundup of our best posts from October, in case you missed them.
The newest features in Percussion's CMS allow non-technical users to build custom widgets and make their websites responsive.
This week's Must-Read Monday roundup is all about making your content better, and helping it get found.
When working on website search engine optimization (SEO), most webmasters and content managers understand working with keywords, metadata, and creating useful content that is truly user-focused. What many don't know, is that your SEO and overall site effectiveness will suffer if optimizing for mobile devices is not part of your SEO strategy.
The biggest lesson Dan Flanigan took away from the 2013 FutureM conference in Boston? The annual marketing plan is a relic of the past.
Mobile cards were a way to present content on small screens. Now their influence is seen on screens of all sizes and changing web design paradigms. Erica Chang from Zendy Labs explains why it matters.
Pinterest aims to become a search giant and what to feed the hummingbird.
Digital governance expert Lisa Welchman spoke at this year's Digital Pulse Summit in Boston. Here are the most important takeaways from her session.
Everyone wants CMS that is user friendly and offers enough flexibility to grow their site. Most vendors promise that combo, but many also don’t keep that promise.
It’s called web content management, but sometimes it seems you manage everything but. Here are the sure signs you’re managing a website and users instead of conten
Surprising content marketing research findings, a visual guide to Google SERPs, why your campaigns fail, and more you need to know this week.
Google’s Hummingbird algorithm has swooped in, setting marketers everywhere a flutter on what to do with their SEO strategy. Make this speedy revision your friend.
Google’s most recent quarterly report on education search trends revealed some significant changes in the edu search landscape. These changes have serious implications for higher education marketers and SEO, as well web content management. Here are the most important takeaways for your content strategy.
You’ve decided your website needs a new content management system, or maybe you are looking for a CMS for the very first time. The options you will evaluate include open source, development platforms, and entirely outsourcing your CMS.
Each of these has its pros and cons, but there’s another way to classify web content management platforms: CMS as service, and CMS as product. There are four main advantages to the productization of a CMS.
The recent retirement of Google Reader has left RSS users lost and the rest of us wondering: is RSS becoming obsolete?
RSS (Really Simple Syndication) is a standardized format for displaying webpage data. Instead of having to check a series of sites for updates and information, users simply refer to an RSS Feed. The feed is an aggregation of various articles and other content exported from whatever sites the user wants updates on. This way, the content is streamlined down to be exactly what the user wants to see and minimizes the amount of items on screen, delivering only the essentials. In the first decade of the new millennium, it was an elegant solution for navigating web content.
We're teaming up with digital marketing agency, Boston Interactive for a three-part blog series to help get your higher ed website in shape for the new school year. This series of posts will cover the importance of social integration, prominent calls to action, and faculty showcasing to provide you with insight and inspiration to improve the effectiveness of your .edu site.
Everyone has a website. But, do you have a website that drives your audiences toward achieving the key business goals that propels your institution forward? In higher education, there are many different audiences that you need to speak to on your website. How do you do this without diluting your message to each one?
So you find yourself shopping for a Content Management System. With the variety of homogenous CMS platforms in the market today, it makes it hard to disseminate which solution is the best for you?
Do I go with the “red pill or the blue pill”? Unfortunately it’s not that simple. A suggestion my friend made was “why didn’t Morpheus just take both pills?” It was an interesting argument instigated over several beers, but it did bring up a good question, why do you have to make a choice? Why choose .NET or open source?
Your website is complicated. Sometimes it feels like, the costs and hassle do not seem to end. Software updates, design changes, security updates, content changes, and even content modification require that you continually rely on highly skilled and expensive staff. You have to do so to keep your website fresh, engaging, stable and secure.
We’re teaming up with digital marketing agency, Boston Interactive for a three-part blog series to help get your higher ed website in shape for the new school year. This series of posts will cover the importance of social integration, prominent calls to action, and faculty showcasing to provide you with insight and inspiration to improve the effectiveness of your .edu site.
If you want to meet your marketing and business goals, it’s important to treat your website as a living document. Today marketing continues to move away from physical advertising and marketing, to a more digital solution. Companies, Universities, and Government sectors need to be able to update their content as frequently and efficiently as possible to increase Search Engine Optimization and ultimately increase repeat visitors as well as bring in unique visitors.
Choosing a Web Content Management System that is easy to use and easy to update promotes a healthy website and the ability for marketing to be as nimble and effective as possible. A great CMS should give marketing the ability to cut Information Technology out of the picture, to a certain extent. When looking at a CMS, things to take in consideration in terms of ease of use should include the ability to edit text simply, interchangeable roles for team members, drag and drop layout, and being able to find different assets such as pictures, videos, PDF's, etc.
We're teaming up with digital marketing agency, Boston Interactive for a three-part blog series to help get your higher ed website in shape for the new school year. This series of posts will cover the importance of social integration, prominent calls to action, and faculty showcasing to provide you with insight and inspiration to improve the effectiveness of your .edu site.
The importance of social media in higher education is no secret. From admissions to academics and advancement, recent studies have reported 96% of universities as using Facebook and 82% being active on Twitter. The question is no longer whether or not your school has a social presence, but how you are utilizing social media in your digital marketing to truly make an impact.
Over the last several months, we received a sudden increase in the number of custom widget enhancements. While we had always been asked by prospects and customers for one enhancement or another, suddenly the volume of these requests shot up. And unfortunately, there were no two requests that were the same. So how were we going to solve this problem?
Stepping back from the problem, we saw a few things in common among all the requests.
A common implementation of navigation in Percussion CMS includes a horizontal navigation bar that spans the header area of the page, as well as a vertical navigation menu in the page’s left column.
In many cases, this top navigation component in the header is a hover-over dropdown menu, which can be setup by configuring the widget to use the “Horizontal rollover” layout. Doing so links the widget up with the embedded Superfish jQuery plugin. This way, you can simply set the widget to display all sections, and Superfish will manage all of the hover-over effects.
If you just happen to be in the "know" in the web design world, then you'll have heard the term responsive design thrown around. Originally coined by Ethan Marcotte on May 2010, it really had not gained traction until these past 18 months. Now, everywhere you go web developers, sales, and marketing are throwing around the term. Businesses are rushing to get responsive design implemented, and perhaps you are too. But my question to you is this: do you know why you should?
When it comes to the need for a new CMS, the reasons vary from organization to organization. If you are an organization like Eliassen Group, who was looking for a new content management system for web scalability, then this blog post will resonate with you. Percussion is honored to feature today's guest post by Percussion CMS Customer, Kristen Perry of Eliassen Group.
Eliassen Group, headquartered just outside of Boston, has over 23 years of experience in the technology staffing & consulting services industry. Our rapidly growing company helps clients find highly desirable talent within all areas of IT, Agile services, life sciences, healthcare IT, government services, biometric data solutions, workforce management and direct hires.Recently recognized in the Boston Business Journal as one of the Region’s Fastest Growing companies, we’ve expanded to New York, New Jersey, Philadelphia, Ohio, Kentucky and North Carolina. As we continue to grow, we want to ensure our digital presence grows with our organization.
Web Page redirects, also known as 301 redirects, are the Internet equivalent of forwarding an new address with the post office when you move. A redirect will tell people the new location that a Page or Asset can be found in on your web site. Redirects also tell search engines like Google where the location to a Page has changed to.
As I was doing the research for this blog post I noticed how many blog posts already existed in regards to creating compelling content for company blogs. They all said the same thing over and over again. Know your audience. True. Do your research on the topic you want to write about. Also, true. Have an outline or flow for the post in mind. Again, true.
So I figured, instead of writing a post on something that people have already seen a lot, here’s a blog post to tell you what isn’t going to make your blog compelling to read. Basically, it’s a short list of the things that personally frustrate me when I read a bad blog post.
Content Marketing has quickly become one of the hottest, most effective ways to engage your target audience and increase online conversions. Most companies know the benefit of content marketing but wonder; How can I increase the ROI of my content marketing efforts?
You always read blog posts, but have you ever actually written one yourself? It’s rather difficult. When I was asked to write this blog post, I was just in it for the free cookies-- who wouldn't be? This internship has taught me so much and below are a handful of lessons I learned along the way.
But first, some background; I’m a student at Wentworth Institute of Technology and was fortunate enough to experience my first internship at a software company doing quality assurance work. It sure beats my last summer job of cashiering at a toy store giant (I bet you can guess the one). Working at Percussion has taught me so much more than a classroom ever could. I've learned about the ups and downs of working with a real product. Classroom environments and business environments are totally different and each has its own atmosphere. Sure, most of what I learned in the classroom I can apply to my internships, but this summer I learned what you can’t teach. I immersed myself into the business world and I’m definitely going to benefit when applying to other internships and eventually jobs. Here are the highlights of what I've learned this summer:
This summer, I am very fortunate to have landed an internship in Woburn at Percussion Software, a leading provider of web content management and content marketing software. During their internship program I was able to get a good glimpse of the ever changing software industry, while gaining valuable knowledge as this was my first internship. Coming from a job working in a supermarket with 180 stores, I had never seen any executives higher than the store manager position. Percussion, as a single owned company with over 50 employees, held a very different work experience. Here are some of the valuable lessons I learned this summer.
Today's guest blog post comes from Hilary Dionne, Senior Manager of Customer Insights and Analytics at Zmags. Zmags is a Percussion partner and digital publishing software makes it easy to create branded, commerce-ready digital catalogs, lookbooks, and other online publications.
So you've put a lot of effort into content marketing and need to prove that it's working. Now what?
Web and marketing analytics can be overwhelming today with all of the disjointed datasets and metrics available across multiple platforms. It can be hard to know where to begin, frustrating when things don’t cooperate, and time-consuming to export data and combine across each of your marketing channels.
When it comes to customer engagement, when you reach out is as important as how, where and why you reach out. I hate it when I walk into a store at the local mall and not even gotten 10 feet before someone’s asking if I need any help – it makes me feel uncomfortable, and I’ve left many a store because of premature service. I do expect, however, to quickly find the product I’m seeking, and I want an associate handy if I get lost or have any questions. In a similar way, the corporate sales and service model is becoming increasingly self-service and your customers and potential clients want to get much farther down the sales and service path before they’re ready or willing to talk to a human being.
For marketers, the ROI game has gotten tougher and tougher. Between demand generation and revenue goals, expectations continue to rise. This has stretched marketers to create and deliver more content. Percussion Software and Act-On Software are here to help! We've teamed up to create a webinar which will help you understand how the right combination of marketing automation and content management can increase the pace of publishing marketing content.
As an avid fan of Mad Men, I of course watched this week’s season finale episode. (Spoiler Alert!) No, I'm not going to harp about Sterling Cooper and Partners kicking out Don Draper or how Peggy is going to be the next Don. But, I would like to call attention to one point in the episode that piqued my curiosity. When Ken Cosgrove (the sales guy) walks into Don's office, he says "Hershey's Chocolate sent an RFP out to the top 30 agencies and all anyone seems to care about is that we’re in the top 30."
This point in the show made me realize how old Request for Proposals are. Although I’m sure there has been much evolution when it comes to how RFPs are written, delivered, and strategized, the concept is still really dated. So it's time for a refresher, right?
As I mentioned in yesterday's blog post, content migration has always been one of the most painful aspects of implementing a new website or WCM. But the larger barrier that we've seen in speaking to marketing professionals is just the fact that to move to a new CMS means starting over. Even if there are things you are happy with in your current website, such as your calls to action, or things that you’d prefer to leave alone, such as your old press releases, changing CMSes means needing to handle these as part of a new WCM implementation.
I have had the good fortune to participate in quite a number of web site redesign/development projects over my years. And I can tell you from first-hand experience that content migration is fundamentally the worst part of the project. Most project headaches can be solved through good technology, good process, good project management and talented people. But, for migrating content, brute force wins the day.
Creating content is getting complicated. And expensive. In 2013, 68% of CMOs will increase their budget for content marketing. B2C companies in North America use up to 14 (yes, you read that right!) social media channels to spread the word about their brand. And let’s not forget blogs, web content, responsive design, mobile, and tablets.
That being said, here are FIVE important steps to follow to achieve your content marketing goals:
As CFO of Percussion Software, I personally review every purchase in our company. This experience gave me an idea for this blog post. I want to take a step further back and uncover the thinking and process organizations go through when making the business case for a Web Content Management System.
The hardest and most important part to this process is getting a budget in place. To prepare, it helps to peer inside the mind of the CFO and understand how that person is thinking about spending money.
Percussion is crossing the pond! On June 11 we are spending the afternoon with our Partners OTG and UKFast at Doggett’s Coat and Badge in London. And we would love for your stop by for cocktails and an outdoor BBQ.
Whether or not to simply use a landing page or build a completely new microsite to support a campaign is a debate that seems right up there with the Hatfield’s and the McCoy’s. (Well, without the obvious hatred, gunplay, and murder—ok, maybe it’s nothing like the Hatfield and McCoy’s.) I recently kept an eye on a comment thread regarding when to use a Microsite vs a Landing Page on a LinkedIn Group that ultimately extended over 18 days and generated 50+ comments.
Subscribers to the Chief Marketing Officer Network Group can view the entire thread, but here was my comment:
Most Internet users now use a mobile device to access web sites. With this said, it is important that site owners utilize this to their advantage and optimize their websites for mobile use. Mobile optimization doesn't have to be a complex affair if you understand the basics.
By following a certain set of guidelines you can have your own website optimized for both your visitors and search engines in no time.
At Percussion, I am fortunate to sit close to the sales team. It help me stay up to date with latest industry trends and market needs. Recently I have heard many questions surrounding agile and how it benefits prospects looking for a future forward product. Lost already? Don't worry, I’m here to help. As an agile expert, with twenty years of software development experience, I’m going to walk you through what this is and why it’s relevant to you.
The two most prevalent software lifecycles are agile and waterfall. You really have to understand the inefficient serial nature of waterfall to appreciate an agile approach. The waterfall model is a top down method in which the engineering team often works in a vacuum, producing against a dated set of requirements. This results in a long release cycle that can often last a year or more. Compounding the misery, quality assurance often happens as the very last step. The outcome of waterfall is product not arriving to market on time, little room for continual improvement / feedback, and quality control at the tail end of development. Waterfall creates a product that is obsolete before it is even released, of poor quality profile... in short shelfware.
There has been a recent flurry of debate over the question "Is SEO dead?". I for one do not think so. Why? First, let's take a look back at how Search Engine Optimization (SEO) used to work. It used be with the right Title Tags, H1 Labels, Meta Descriptions, meta-tags, and many inbound links you could make any website SEO friendly. This would result in higher search engine rankings, until "SEO experts/gurus" learned how to game the system. And of course, Google caught on.
Content marketing can be easy! So can Yoga, but people make both CMS and Yoga difficult. Focus on the basics, just like Yoga tells you to do and you will find that you're CMS & content marketing needs can be met. Everyone thinks CMS is hard because everyone has developed on top of their CMS to solve other web needs. For me I would compare this to yoga at the gym; incorrectly using a tool and wondering why it isn't working for you!
Yoga at the gym focuses on fast moving poses for a workout. True yoga is about moving body with breath so that the mind and body can be in harmony with one another. Watch a gym yoga class and you will see all kinds of people not breathing, desperately trying to keep up, and unfortunately getting injured.
When I look at the CMS industry I see the same thing. CMS was invented so an organization can create and publish content at a very agile pace and low cost. Can you do this today? Can you easily use your CMS to publish content? Can you also affordably publish content?
Content is King, but content can’t become king without its King’s men, the content contributors. Even if an organization has the right system in place, one piece of the puzzle is still missing; how to enable and encourage contributors. A great use case comes from a current Percussion CM1 customer, Debbie Jones of Norfolk State University. In this blog post Debbie shares how she enables 170 contributors and 170 editors to use CM1 to update the Norfolk University website.
Why is it that 90% of the people I speak to everyday still face challenges with their current CMS? In fact most folks hate their CMS and also hated the one they had before the one they hate now. Most common struggles involve; a bottleneck of e-mails with content updates or structural website changes. Did you really spend your budget on the ability to only make changes via a WYSIWYG editor? I bet you bought, built or developed a CMS to avoid these problems in the first place.
As we have written here before, Percussion knows that our customers move between their content management and marketing automation systems frequently. They are setting up and running their digital campaigns, creating highly sophisticated forms, and nurturing new leads in their marketing automation platform. At the same time, they are using Percussion's content management product to use content to better engage prospects, manage user flows through the website and manage their SEO programs to get found faster.
Percussion is honored to feature today's guest post by Rachel Blankstein. Rachel is the former CEO of Comparz where she used content marketing techniques to build the comparison site into an industry force, prior to selling to Forcepoint Media.
Now that 2013 is off and running, it may be time to revisit an important question. What role should Social Media have for the company website? How do we connect our social, our web, and our content all together into a meaningful and connected experience that deliver on the marketing goals?
Here are the answers to the numerous questions we received from listeners during the AMA sponsored "Content Marketing: How to Make It Work" webinar on Tuesday. We learned strategy behind an effective content marketing plan, and also that Aaron Dun sounds just like Jim Halpert from "The Office." Enjoy!
Our joint presenters put together their own post on questions they answered you can view it here.
Today's marketing and communications professionals face a number of unique challenges. I spend the majority of my day talking to marketers doing their best to effectively present their business on the web, while simultaneously attempting to spend the least amount of time and resources on their web presence.
Most often, there are two scenarios: a marketer attempting to solve internal organization processes with web content production, or, a marketer looking to lower their overhead outsourcing costs in web content management. No matter the marketer, the end goal is the same: publish as much relevant, quality content as possible without spending a fortune in the process.
For a long time now, web content management systems have been a dark art—expensive to buy, costly to implement, and complex to use. If you built your own, you just knew there was a better way. If you have deployed more than one web content management system in your company or your career you kept feeling like “just this next time, I will get it right.” And yet, despite your best efforts, your users always hated the system in the end. Those web content management systems became too unwieldy, and making changes or upgrading became too costly, it just became easier to just rip it out and hope for a better outcome the next time around.
Content marketing is on the rise, as reported in the B2B Marketing Trends 2012 report. Marketers are finding new ways to enhance their marketing programs with the use of content. Content is now mainstream but marketers find that the biggest barrier to a successful content marketing strategy is knowing where to start.
Before diving head first into a content strategy, spend an hour with us and plot out what distribution channels you’re planning on feeding with your content – blog, emails, social or something else.
Is the Hype Machine threatening to overwhelm the value of content marketing? According to Website Magazine’s March 2013 article on the Top 50 Content Management Platforms: (which we are thrilled to be included in), "The only thing really ‘new’ about content marketing is the buzz that the approach generates among new media professionals today." That is a pretty bold statement, and one that I don’t find it to be incredibly accurate.
Demands for captivating and informative websites increase every year. Not only is it vital for marketers to keep tabs on the increasingly high expectations of web-savvy customers, it’s also important for them to identify which of these flashy new website design options will work best for their brands and clients.
I've stumbled across some creative website designs in my day: websites that upon visiting immediately launch a mini video-game or an eye-catching, interactive graphic. Some sites have been so adeptly designed and advanced, I was almost positive I traded in my Civic for the Delorean and jumped forward a few decades.
Despite many years of “knowing that more web traffic equals more leads” we continue to get asked the question about how exactly to measure the impact of content marketing efforts. Understanding the basic math, and the levers you can use to drive improvement, will help you make the business case for increased investments in your content marketing strategy. Here's how.
It's a tried and true business maxim that everyone in the company needs to be a sales person. But the buying environment has completely changed. The internet has democratized the sales process. As a result, it no longer suffices to be just a sales person. Everyone needs to be a marketer too. In fact, according to a recent study by the Bridge Group, 57% of Sales pipelines are generated by marketing. As a result, we need to update the traditional sales ABC maxim of "Always Be Closing" to "ABS" or "Always Be Sharing".
As prospects seek to advance their marketing strategy, we are often asked “should I deploy my new content management product or my new marketing automation platform first?” Not surprisingly we have an opinion. But stepping back from our obvious bias, we suggest you first examine your marketing strategy and marketing maturity to best answer that question.
To do so, it helps to understand the basic goals of each system:- Goal of Marketing Automation: “Market to whom you know”
NetProspex, a B2B data partner, just launched their first ever comprehensive look at the “State of Marketing Data.” I was fortunate to get an early look at the report which you can also access on their content portal. In reading through the conclusions I was struck by the potential impact on your content marketing strategy.
We know breaking up is hard to do and it’s always good to come to the table with reasons why the relationship isn’t working. To help you prepare you for this tough discussion, join us during our webinar on Valentine's Day. Marketing VP, Aaron Dun will uncover the 10 signs it’s time to break up with your current CMS. And conclude with three things to do after the webinar to find out what isn’t working for you.
If you love technology, or just enjoy gadgets, the next most important thing to setting New Year’s resolutions is watching the plethora of fun gadgets coming out of the Consumer Electronics Show each year. CES 2013 is wrapping up today and personally, I love CES because it sets the tone for the hot new trends for gadgets in the coming year. (what’s not to love about QuantumVet Tricorder Plus). But if you pay close attention, you will see some amazing tools that can help you as a content marketer. And these days as content becomes more in demand, it’s important to have tools that make your life easier.
Here are three I found interesting:
Of all the most hyped marketing terms in 2012, Content Marketing has to be right up there in the top five, and with good reason! But regardless of your stance on if content marketing is new or old, whether you regard it as "same old marketing" or as a "new, revolutionary approach to driving down your cost of new customer acquisition," BtoB Magazine research shows you are going to be spending much of 2013 focused on how to better use content to create prospect engagement.
And once you figure out what your content strategy should be, you are going to quickly realize the tools available to manage that newly minted content marketing strategy are not very good. To wit:
Answer me this. If you have a limited budget and can only spend money on your website on one thing in 2013, what’s the best way to spend that money? Give it a much-needed facelift to bring it into the 21st century, or purchase a content management system to help improve the content?
I’ve been asked this question several times over the past few years. Many websites are in desperate need of a facelift, but they are also in desperate need of a new infrastructure so that the marketing team can easily add and update the site’s content.
As the year 2012 is coming to an end, let’s take a look back at some of our favorite blog posts from the year gone by. Here are our favorites in no particular order:
Have you ever tried using Google Hangouts for business? Hangouts are great tool to build relationships, further interaction, and broadcast yourself and your message to potential clients and customers.
Hangouts can be used for a variety of different business activities, enabling you to associate a name with a face, engage with prospects, and ultimately build lasting, meaningful relationships at virtually no cost to you. Read the full post.
One in five students said they removed a school from consideration because of a bad experience on the institution's web site according to research completed by Noel-Levitz, a higher ed consulting firm. The online needs and wants of prospective students and their parents can differ quite sharply than those of the administrative committees that tend to dictate web content. Read the full post.
This is part two of the answers to the great questions we received from you during our Mobile and Responsive Design webinar. Click here for part one if you missed it!
Q: Would break points be added for High Def devices? Curious if HD devices have a significant impact to responsive design?
A: HD devices don’t have too much of an impact on responsive design just yet, however it is likely that as more and more devices become HD it will start to have an effect. That being said, break points should really be determined based on how you see your design respond to different sizes. My advice is therefore, as always, “when your design gets uncomfortable, create a breakpoint and adjust to it.”
We also took a number of questions from the audience during the session, but we were not able to answer all that were asked. Because we know that all of you likely have similar questions, we decided to answer them in a blog Q/A format.
If you’re familiar with Charles Dickens’s A Christmas Carol, then you’ll like this post.
For the sake of a story, let’s say you had a dream last night. In your dream, you met the Spirit of Content Past, a friendly spirit that took you to the recesses of your earlier content marketing life. Back then, you were downright excited to create new, interesting and valuable content for your prospects and customers to enjoy. Whether it was a video, blog post, customer testimonial, white paper, or case study, you stuck to your editorial plan and continuously updated and repurposed your content.
The holiday season is upon us and we’re busy putting the final touches on our content marketing wish list before it’s too late. Since there’s only so much room under the tree this year, we’ve put together three content marketing wishes that you should want to receive for the holidays.
1) An Editorial Calendar
Do you have trouble planning projects? Are you unable to share due dates and deadlines easily with your staff? Are you wasting time with spreadsheets trying to plan a “perfect” editorial calendar template? Then it’s time you had a real editorial calendar.
In a nutshell, editorial calendars let you control publication of content across different types of media. It allows you to plan and organize the frequency of what you publish, the topics you discuss, and the medium you will be using to push your content out. It also helps you to collaborate with your coworkers by allowing you to keep track of their projects and due dates. An editorial calendar is a must for any content marketer.
If you’ve ever joined a professional group on LinkedIn, you probably know how beneficial a community of like-minded individuals sharing and trading information can be. HubSpot, for instance, started the LinkedIn group Inbound Marketers back in 2007, and since then, membership has grown to nearly 86,000.
Bringing it back down to reality a bit, the Content Marketing Professionals Association has been in existence since 2009 and has 765 members. The group did not start building membership until well into its second year, and although the number of members is smaller compared to the Inbound Marketers group, its demographic is more on target. With over 30% of its members being at the senior or executive level, the group is most certainly made up of the decision makers of an organization.
Whether you know it or not, you could be accused of a website crime at any moment. Is your content stale, lacking in value, or otherwise stagnant? Do you have poor SEO, or lack of a workflow in your CMS, or maybe you’re unable to add more content contributors? All of these are punishable offenses worthy of jail time.
At Gilbane Conference 2012, many of you were found guilty of these website crimes, your mug shots were taken, and you were brought downtown for questioning. Roll the Dragnet theme song!
All kidding aside, many of us, no matter which industry we work in, suffer from at least one of these website crimes. Content is the new currency, and your ability to continually update and add more content is one the most important things you can do to achieve success.
In a separate press release today, we announced our latest technology partnership—with DivvyHQ. Launched last year, Divvy is the industry’s first spreadsheet-free editorial calendar application. We have integrated Divvy directly into the Percussion CM1 Dashboard using our newly launched App Gadget.
For our joint customers struggling with how to better manage their content planning process, Divvy allows content marketers to finally ditch the spreadsheet. Now, users can manage multiple calendars, multiple users and content categories, all from a simple web-based interface. By plugging Divvy into the Percussion Dashboard, the entire content marketing process of content planning through content publishing and content effectiveness measurement can be conducted from a single application.
Whether you know it or not, content marketing is playing a big part in the planning and preparation of your Thanksgiving meal. If you’re anything like me, you’ve been feverishly scouring the internet for recipes, pictures, inspirations, and other ideas for Thanksgiving over the past few weeks.
From the table decorations, beverages, to the side dishes, and the turkey itself, we’ve been turning more and more to content produced by turkey farmers, grocery stores, and glossy magazines to help us create a Thanksgiving dinner like we see on TV. So how has content marketing shaped our Thanksgiving meal?
“We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites. Today, we’re taking a first step toward that goal with some free tools and resources,” Pinterest said in a press release.
But it appears the official announcement didn’t resonate very far as some blog commentors thought the good people at HubSpot were the ones to drop the official news. Oops!
If you asked me which social networking site you should use to engage and share your content on I’d tell you to use all of them. Why? Because your customers use all of them — and the best way to reach your customers is to be where they are. But that’s not the whole story. If you only had the time to engage and post to one social networking site — which should you choose?
Here at Percussion, we engage frequently on Twitter, LinkedIn, Facebook, and Google+ and try to keep them updated frequently with fresh and interesting content. Each of these social media accounts provides us with measurable results in the form of increased website traffic, form fills, and requests for more information about our company and our product.
Viral content definition:
The quickly and widely spreading or popularization of content especially by person-to-person electronic communication
First things first
If you could accurately predict which of your content will go viral, then you’d be holding the golden ticket to success. But in reality, nobody knows exactly which content will go viral and how. There’s no magic bullet, no tell tale sign, or wand to wave that will determine if your content will go viral.
Yesterday I wrote about how our customers are doing content marketing and SEO differently using our products. (You can view that post here). But to really hone in on how those activities drove results, I wanted to share details the results our customers have been able to achieve as a direct result of our technology in their content marketing strategy.
One of our customers, a high-growth software company reports the following after one year using Percussion CM1
76% growth in visits to the US site, 50% increase globally
98% growth in new visits
72% increase in visits from search
30% growth in direct traffic
Since Governor Patrick ordered nonessential workers to stay home today due to Hurricane Sandy, obviously here at Percussion we all came into the office. Here are three tips you can use to help you survive Hurricane Sandy while you’re stuck at your office.
The cafeteria in our building abruptly closed at 11am today. Something about an impending hurricane they tell us, but really I think they just wanted the rest of the day off. So our CEO decided it would be a great idea to order us all pizza for lunch. It was delicious, thanks Deidre!