It’s hard to believe that we launched our Customer Webinar Series over two years ago here at Percussion Software. We started this Webinar Series with two particular goals in mind. The first goal was to have members of the Percussion team provide our customers with presentations on an array of technical and marketing topics that were informative and innovative. For the past two years we have been successful in offering our customers presentations on topics such as SEO, Content Migration, and Active Assembly.
Our second goal, and equally as important as our first, was to give our customers the opportunity to take the stage themselves in order to present and share on their experiences, success, and lessons learned from the projects they have implemented. We are happy to announce that this month, for the first time in our Customer Webinar Series, we have turned the tables and will have a Percussion customer take a turn at leading us through some of their work and experience using the Percussion CM System.
We are delighted to have Andrew Marley & Joseph Ravgiala of American Student Assistance present on their web content personalization strategy. Andrew & Joe presented on their implementation on the Percussion Personalization Solution back in March at our Toronto User Summit, and are eager to share this presentation with the whole Percussion customer base. We invite our Percussion customers to join us for this customer-driven presentation, and hear Andrew & Joe discuss their approach to tailoring web content using their Percussion CMS.
If you are not a current customer, but are interested in this topic, feel free to submit your details and we will be in touch to schedule a follow-up meeting.
We look forward to this presentation and many more customer-led discussions in the months ahead. Please be sure to register in advance for the Webinar that best suits your schedule. Talk to you then!
-Dana
Dana Miller
Director, Customer Relations
A few weeks ago Google announced a significant change to the algorithm that was targeted at so-called content farms. These sites simply exist to catch search traffic, make money on display ads and then pass that content on to another site. In an unusual move, Google announced the change indicating that it impacted nearly 12% of searches.
The social web immediately lit up with blogs, tweets, comments and opinions on what that means. Some said it won’t matter, some said it is the end of search as we know it. This recent article from CNNMoney.com even puts a price tag on the change: $1B in revenue “redistributed.”
As with all things, the truth is somewhere in the middle—clearly for many companies search is the ONLY thing now, and for the foreseeable future. But in the liner notes of the various articles and blogs there are some interesting stats and strategies that are beginning to show up. They look something like this in the aggregate:
- Marketers are seeing declining keyword performance
- Search is becoming one component of the overall digital strategy
- Search marketers are very focused on integrating social channels across PPC and SEO
In a separate article about linking strategies, JC Penney reported that just 7 % of traffic came from organic search
Not surprisingly, it appears we are clearly seeing the broadening of web strategy beyond search. The goal remains to get found, and have your visitor take some action (buy something, read something, contact us, contact them, come visit etc).
Importantly, however, the location of that conversation or conversion is moving from your web site to the community as a whole. Now is the time to speed up your participation in the community--your customers may never make it to your site.
