You are surely asking what is going on with our site? What is up with the crazy drawing style, and why are you putting up a splash page of all things?!!

Well, we didn’t like our web site. We knew it and you knew it. Despite powering some of the most innovative websites out there today, from Autotrader.com to Weather.com to USA.gov, we hadn’t paid much attention to our own site and it was time for a refresh.

And even though we had gotten to the goal line with a brand new, more sophisticated, more elegant, site design, we pulled the plug.

“Wow, really?”.

Yep, really. We threw it in the trash (ok, it’s still sitting on my desk if you want come by and take a look.).

We took a good hard look in the mirror and realized we needed to release our inner web company. Our product approach is different, our mindset is different, and our entire rationale for existing is different than any of our so-called competitors. Why in the world would we want to look like them too?

It was amazingly cathartic to scrap the design direction. We had been under such intense, self-inflicted pressure to get the new design up and out from under the current one that we were starting to make rash decisions.  The designers did a nice job of implementing our requirements, we just had bad requirements.

We had to take a BIG pause, and remember what we are doing, remember how we are working to change the market, and how we are changing the way YOU view web content management. Once we did that, it was amazing how fast the energy started flowing.

We were so happy with the idea, we decided to tell you about it.  In a world of “Webspeed”, why should you wait the 3 months or so it would take us to get something designed and live?  Why not participate in the journey with us? Why not come inside and experience this together?

We know that some of you won’t get it, or are wondering why we should be so open and transparent, or even think we are too clever by half. That’s ok, you can still join us, we promise it will be fun.

In the end, in order to BE different, you have to DO different.

That starts now.

Enjoy!!