The Mind of a Marketer

As the concept of "pure play WCM" or "WCM focused on B2C" increasingly takes on the new name of "interactive marketing," it's intriguing to find out what really is on the mind of marketers these days.

A recent survey was posted to a CMO network (which for non-disclosure reasons will have to remain nameless) asking what CMO's most care about today.  The top three results were as follows:

• ROI; demonstrating and measuring marketing effectiveness.
• Brand; establishing it, preserving it, etc.
• Job Security; having typically less than two years to achieve results.

In short, the top traditional concern of marketers "brand" is now sandwiched in some order, between demonstrating that marketing has value and showing that value soon enough so as not to get fired!

It's no wonder then that the opportunity presented by online interactive marketing methods and technologies emerging under the WCM banner are suddenly so critical to success.