Speaking of Change

There's been a fair amount of excitement about our just released Personalization Solution lately.  Our Web usage stats are through the roof.  Customer inquiries are pouring in.  And the industry expert reviews we've received in just these first few days all add up to the traditional buzz that marketing and corporations get excited about.  But in this case, I'm not talking about that kind of excitement.. The excitement is really here, internally at Percussion.

You see, some time back in 2006, we set ourselves down a path towards a new vision for "WCM" based on how we saw the market evolving.  It's not complicated.  It's simply this: businesses want to use the Web and WCM to actually GROW their business.  Whether it's sales, memberships, leads, or good old fashioned customer loyalty and brand recognition, "top line growth through the Web" is front and center.  Our view is, it's the job of WCM to make it possible.

If this seems overly obvious, compare it to what it is NOT:  "controlling the content chaos" or "standardization" or "efficiency through infrastructure consolidation around common services."  In short, only a few years ago, businesses were essentially saying "Ok, if we have to have a Web site, let's at least not have it cost too much to maintain or worse, blow up in our face." The Web was pain, a cost center, an afterthought.  I suppose infrastructure efficiency is the kind of thinking traditional mammoth IT vendors get excited about.  But it was never something we could fully embrace.  Focused, innovative companies like Percussion fundamentally exist to enable rapid adoption for new business objectives - usually growth.  

Our goal is to make using the Web - whether new technologies or approaches - simple enough, and cost effective enough so that any company can do it.  Productivity and internal efficiency are fine business goals.   But well, at Percussion we just get jazzed about helping you GROW -  more customers, more revenue, more of whatever it is you do online.  With three Percussion 2.0 Solutions out the door, and more on the way, there's a lot be excited about.