How To Use Sharepoint with Web Content Management for Effective Websites
Microsoft Sharepoint adoption continues to grow, and the introduction of Sharepoint 2010 will only expand its use. Organizations looking to improve online customer interaction are wondering how best to use Sharepoint in the context of web content management (WCM.)
This presentation explores what works and what doesn't for businesses that have Sharepoint and are now investigating WCM projects to improve their public-facing websites.
Introduction: A Sharepoint State of the Union
Gail Shlansky, Director of Product Management at Axceler, providers of ControlPoint, industry leading SharePoint administration software used by thousands of customers including Verizon Wireless, NASA, and 3M, will report on the growth and widespread adoption of Sharepoint and its typical use in the field.
Sharepoint's Role In Web Content Management
Vern Imrich, CTO, Percussion Software will discuss how WCM has evolved from simple web publishing to a way of improving customer interaction and explore:
- How SharePoint's collaboration features are ideally suited for collaboratively generating new content.
- How Web Content Management Systems allow marketers to use that content effectively to increase traffic, drive conversion, and improve social interaction.
- How combining Sharepoint and WCM can drive more results from public-facing websites.